The Yankees new stadium is a marvel, but considering their most prominent scoreboard sponsor is Pepsi, it's unfortunate for the soft drink company that millions of fans hear the word COKE on a daily basis.
That's right, the Yanks have inadvertently created in-show advertising for Pepsi's chief rival by including a new relief pitcher on their roster named Phil Coke.
Just wait until he mows down the Red Sox in order. The Daily News and New York Post will be replete with headlines such as "He's the Real Thing" and "Things Go Better with Coke".
A brush-back pitch will surely tempt announcers to declare that the pitcher has asked the hitter to "Take the Coke Challenge". An advertising nightmare.
Another scoreboard sponsor, AT&T, which boasts of internet security, can not be happy with new Yankee pitcher Steven Hacker. Maybe Hacker throws an out pitch called the Confikr Worm.
And in a city where the NYPD is regularly accused of improper arrest procedures, the Yankees cannot be pleased with the surname of infielder Juan Miranda. Stadium cops will surely behave themselves knowing the Yankees have their own Miranda Rights.
And finally, just to remind you that headline grabber Alex Rodriguez has held the team hostage for six years, the man replacing the injured Rodriguez, to whom the Yankees have paid half of a billion dollars, is named Cody Ransom.
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